one of the greatest economists, certainly most lucid, was Milton Friedman, who said that the worst thing for an economy is regulation – the reason for this is simple – the nature of an economy is exchange – so when I go to sell a store say apples, the store will think, how much can I sell these apples for? – based on a host of factors (for example, how much do people need or want apples? – how many other apple suppliers are there? – this of-course is why De’beers, the largest producer of diamonds, only inflates the price by releasing less – How much is the space of selling apples based on the income potential worth, based on the ratio of profit (from what I can sell it, to what I need to purchase it?) Of course this then will effect to what extent I can profit from selling the apples (if my investment in purchasing or producing them is worth it) All in all we see business is not mercy, it is about obviously the ability to profit – now as game-theory teaches, based on the essential rules of logic, for it to work, everyone has to win