Within each and every one of us is the ego. The ego like fire in the car is necessary to drive. It is the part in us that says "I am great!" But in order to say I am great, it has to have a reason… and basically, what it is – it’s like this little magnet seeking to attach itself to anything that can prove its greatness; And the truth is because it is subconscious – it’s not the conscious mind and soul or even emotions… there’s almost nothing we can do about it, except for 2 things: The first is to realize that THERE IS ONLY G-D AND ANYTHING IN THIS WORLD IS A CREATION FOR HIS PURPOSE – and THE PURPOSE OF OUR EXISTENCE IS THE REALIZATION THAT WE ARE IMPORTANT THE SAKE OF OUR DIVINE ROLE!!