Why God made the world – first and foremost as the Alter Rebbe teaches, you cannot ask why someone wants something, for when the motive is an emotion, be it love, lust, fear, hate, the motive is not rational – Whenever we ask "why?" we assume the person is seeking a personal gain but if the motive motivates the person, as 99% of our motives do/are based on an emotion, hence it is not a rational but an instinct; hence we now understand the teaching of our sages that God created the world as he loves giving, for it is in the nature (instinct) of a giver (lover) to give