We are not Shluchim / emissaries of the Rebbe and God to bring Judaism to others because we want to; for all wants are a mild form of avodah zarah; rather the system God made is, every generation has a leader – in ours the Lubavitcher Rebbe – and to figure out what your soul is sent into this world, you need to adhere to his mission, which currently is to add in goodness and kindness to herald in the messianic era.