Today is one of the most important days! – it is the birthday both of the Baal Shem Tov and The Alter Rebbe whose souls came to this world to illuminate it! – remarkably it is "Chai" Elul, the "life" of Elul – What was the world missing? Joy. – Joy is only found in the understanding that you are part of the Divine! and all is part of a Divine infinite plan for unity, goodness and kindness! whereby every individual having had their fill of instinctual narcissistic and sexual desires, turns to the light and in this turn (Teshuvah) they begin a journey imbuing ever more facets.