The sick genius of the guile of the satan, is becuase we are, as Rabbi Dr. Twersky (an expert on addiction – in fact from the foremost) says, "we are all addicts to pleasure" – and as Kabbalah teaches, when we receive from a stimul a pleasure, we lose our rational (so instead of discerning, that the stimuli is negative, we rationalize and believe it is positive, or at least not negative) and we see this clearly, for by nature we seek love – nonetheless, the satan can induce a pleasure in sadism