The most amazing lesson we can learn from technology, which of course as the Rebbe said, is part of the Kabbalistic revelation of the coming of Moshiach, for technology teaches us lessons in Godliness… is that when you go to Facebook or even when you do a Google search, the page that you see not only is different to what everyone else will see, but it is uniquely generated for and ironically by (as a result of your (previous) input) you