The bottom line is, as I heard from my cousin Zevi that it says in Chassidus, that the two desires that man will overcome – which as all desires begin subconsciously, by the time they reach the conscious mind, are full blown addictions (hence both irrational yet seemingly normal) hence it is only after they become reprehensible – through seeing their evil – for just as we desire innately pleasure (no matter the source) we likewise innately are moral – and in the reprehension of the evil of power, and lewd behavior, we beocme good