The Baal Shem Tov teaches, there were some businessmen traveling and they lost their way – being stuck in a forest they went to sleep – they happened to meet some people and they asked them for the way, the first group were kind and told them; the second group were thieves and they led them to their den. Similarly, we come to this world like that lost businessman – the words of the Torah are the people who find us – however if we study the Torah searching for the truth it will lead us – however if study the Torah searching for ego, we will end up in the lowest hell.