The Baal Shem Tov famously said: God will send a soul onto earth, to live seventy, eighty years, the sole intent being to help another, sometimes materially and certainly spiritually – why certainly spiritually? -for true, what can be greater than helping a person say, clothe, feed, house their family – but likewise, can anything be greater, than to bring light, a sense of purpose, meaning, joy to someone’s life?