Perusing ads one realizes that the mistaken notion of the serious-man and his serious-wife is a joke; women as men want to be happy – however in all relationships there is a dynamic, there is "the peer" (equal dynamic, a soft friendship) there is the giver / receiver dynamic (be it, parent child, husband wife – yes it’s not PC but for multiple reasons fact – a boss / employee ) now in the giver / receiver dynamic, as Kabbalah teaches, the receiver needs – as studies prove – that the giver should make them happy – it’s really that simple