People assume that motives are anthropomorphic, in other words if I see someone who runs a company I assume his motives would be what I would desire, namely wealth, prestige; hence looking at God, at the Rebbe, at the Mosses Tzaddik of the generation they assume “if I would do what he does, my motive would be prestige, influence” the irony is that there is no anthropomorphization on God and G-dliness namely the pure souls of the Rebbe, Moses of the generation – the truth is, all narsistic traits are not there – if they really were into ego they could do so easily rather their sole preoccupation is giving you the flame of Judaism, of Torah, of Kabbalah, of Chassidus so you can shine.