I read an autobiography by Sam Walton – Now Sam (who started Wal-Mart) was a very friendly guy – he was also very humble – he never became “rich and famous” (though at one point he was the richest person in the world) One of the things he wrote was, that he saw a book – “How To Beat Wal-Mart” – which pretty much closed down all the mom and pop shops – So he said – “It’s very easy to beat Wal-Mart, all you need to do, is be friendly; we in our big store atmosphere, cannot have a personal touch” – Know this, though there may be movies with budgets of hundreds of millions; a politician with billions; companies with trillions; none of them can have a genuine relationship! – true genuine caring is more precious to another, than the movies, the politicians and the companies!