God’s way – to begin "let’s make a creation that has an ego" – then we’ll allow him to pursue his predilections ( as desire is ego driven – for if you don’t care, you don’t act, so when you are self-enamored similarly you become self-centered) however as mainly men thus fashioned our modern culture that effectively is based on "if it feels good try" and as there is a principle that constant pleasure looses its taste, hence eventually it is this very desire that will lead one to seek