From The Maagid 234 KNOWING GOD OR Knowing OURSELVES – Just as a great king, there are two types of people who connect to him – the first is his minister who knows the greatness of the King, hence when he is with the king, the sense of humility (positive shame) he feels, reduces his own self-centeredness (for self-centeredness is an expansive (love) based emotion and fear/humility/shame is a contraction of self) hence his whole focus is only on the desire of the king – however a commoner who has no sense of the king, when he feels the royal throne room – its glory, and sees the king with his crown becomes elated (as it is the jewels and pomp//ceremony that grabs his attention.)