Every single Jewish organization bar none is trying to imitate the success of Chabad. In fact, not only Jewish organizations, Coca-Cola came to a friend of mine, Rabbi Lew in Atlanta, and after giving him a whole spiel of how it takes them 2 years to create a new Coca-Cola product to get from concept to the shelf, they asked, what is the secret of Chabad – and long story short, it boils down to a simple truth, which is the Rebbe spoke ✨️soul to soul.✨️
January 26, 2026