Because it’s so natural to us, we think nothing of it – but perhaps we should – you see, a human being lives his life on the principle, as it states in Sefer Yetzirah, “There is nothing higher than pleasure and nothing worse than pain” – but this very desire, this instinctual joy at pleasure, and recoiling from pain, actually robs us of permanent satisfaction in life, namely feeling good about ourselves (for hardly does pleasure, nor pain for that matter either, make us feel good about ourselves) so give up the ultimate human addiction and say – yes you! – yes today! – yes this very moment!! – I herby solemnly Bli Neder swear, to henceforth, do everything in my limited power, with the infinite help of my loving Almighty Father in Heaven to do whatever I can, to be of service to others! – and then tell me, if it is a far better, more meaningful addiction