As Michael Gerber, dubbed, the top Guru for small business says, everything depends on a mechanism – as he says, his first client he realized that the person was lacking a clear mechanism – you may have a product, but how do you plan on selling it? – ironically this is what made America great – it’s not the product – many other countries dare I say have much more wholesome products (the food is far more real etc.) but few can match our mechanism of production, of advertisement, of distribution – the same thing is in life – the goal of life is obviously unity, the mechanism is being God’s humble servant