In the west prestige is very much the goal – to a large extent the reason people want money is because as people revere it they desire to be revered, by holding onto the reverent idol.
The truth is – we need to analyze; is prestige, prestigious?
Why do people want prestige in the first place?
The answer may shock you!
The very drive for fame is actuality a lack of self esteem.
If someone felt completely confident that what they are doing is meaningful, there would be no need for prestige!
Lest we become radically against prestige, the Talmud teaches, if not for its desire, the world would not have been built.
In other words, the subconscious driving force for prestige is behind much of the services that wealthy people create – called business.
However, ultimately prestige, like lust, is only an instinct.
If you fulfill it, you no longer think, its all that its made out to be!
The thing is this, what are the choices life has to offer?
The holy Alter Rebbe, the author of the bible of Chassidus, called the Tanya writes, if you give a humble man something, he becomes more humble, but if you give an arrogant man something he becomes more arrogant.
Now, why would someone become more arrogant, if you GIVE him something?
It all depends on you basic premise.
If we see the world as a loving gift from an altruistic creator, then everything extra we receive, makes us feel more indebted, hence humbler.
However if – as is perhaps the natural instincts – we see the world as a location in which we are the ones who provide our own gifts, hence everything we receive actually makes us feel more empowered.