I was listening to a talk of the Rebbe given on Yud Alef Nissan, his birthday on 1988
Apart from many incredible things, one all encompassing, particularly relevant message is this
The foundation, and all encompassing principle of Judaism is that each and every one of us is primarily here to serve God!
Now comes my explanation:
Why is this so important?
Can’t I just serve God without knowing it is my mission!?