My grandfather Rabbi Yosef Wineberg once needed an urgent answer from Rabbi Schneersohn the Lubavitcher Rebbe and thinking that his secretary Rabbi Groner was inside the Rebbe’s room he slipped a note under the door.
Upon receiving an answer and realizing that the Rebbe himself had bent down to retrieve the note he wrote an apology letter.
The Rebbe replied “Is this not my entire purpose, to uplift people.”
In life we like to receive attention for we are in a seesaw of life. As children we felt inadequate and hence we enjoy receiving attention from others as this boosts our self image.
We would do well to remember two things a. everyone else also desires to be uplifted through positive attention and b. everyone will never forgive being denigrated, humiliated, put down and shamed.